Woman walking through a historical arch in Southampton.

Vision and mission

VISION

We are committed to building Southampton as an inclusive and creative city, strengthening culture and communities through ambitious plans to make Southampton a great place to visit, live, work, study and play.

Collaboration is key.

We put people at the heart of everything we do.

MISSION

Rooted in our city, we develop projects built on collaboration and consultation with our diverse communities, that spark imagination and inventiveness, and embrace inclusivity. Cultural, social, wellbeing and economic benefits flow from these collaborations, promoting social cohesion, telling Southampton’s hidden stories, encouraging civic pride and celebrating our city’s proud identity.

Working with others, we develop and promote festivals, events and celebrations that expand our tourism offer and put Southampton on the map. We stimulate creativity by supporting skills development and increasing opportunities for the city’s creative community. Culture is the catalyst for Southampton’s regeneration and creative place making.

Real change and progress can be achieved only through collective effort.

Together, we bring Southampton forward.