Aerial view of Southampton, representing the region Southampton Forward operate in.

TOURISM

The role of Southampton Forward Tourism is to coordinate and enhance the marketing efforts of the city of Southampton for visitors and potential visitors. The team works with stakeholders and the tourism industry to establish collaborative partnerships aimed at implementing marketing activities that will support the growth of the visitor economy of Southampton. 

Key priorities

  • Tourist information.
  • Key messages for destination and each audience.
  • Data and research.
  • Destination campaigns.
  • Conference and business events market.
  • Work in partnership to grow the visitor economy and strengthen communication.


Southampton Forward Tourism are also currently coordinating the Jane Austen 250 city-wide campaign – one of Britain’s most distinguished authors, Jane Austen is known for her six completed novels which depict life among the landed gentry at the end of the 18th century.  2025 marks the 250th Anniversary of her birth and through this campaign we will be raising awareness of Jane Austen’s connections to Southampton and marketing the wide range of events taking place in the city.  To find out more and get involved please download our free Toolkit here.

To find out more about the programme of events visit Jane Austen 250 | Visit Southampton

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