Category: Artist commission

City Reflections: Illuminating Southampton’s Stories Postcards

City Reflections: Illuminating Southampton’s Stories Postcards

City Reflections invited people across the city to pause, look up and experience Southampton in a new way. Inspired by the creative legacy of Arthur Jeffress, visitors were encouraged to share the moments, memories and ideas from the trail that stood out to them.

Through these postcards, members of the public have captured personal reflections, stories and creative responses to the project. You can explore a selection of these contributions here — and if you saw the projections, you may still be able to add your own reflection to the growing display at Southampton Central Library.

Jane Austen 250: Tourism

JANE AUSTEN 250: Tourism


Southampton Forward led the delivery of a city-wide campaign promoting the 250th Anniversary of Jane Austen, highlighting Jane Austen’s connections to the city and raising awareness of the heritage assets and celebratory events connected to the anniversary.

The team created a toolkit to enable businesses and stakeholders to share campaign assets and coordinate communications.

The campaign shared resources for use across the City’s digital screens, digital channels, and PR and media support, achieving fantastic results, including:

Two phases of the digital campaign across Meta and Google between October and December

Jane Austen 250 media coverage (a few examples):

  • 25,000 clicks to landing pages
  • 1.5 million impressions
  • New York Times – #1 place to visit in the world in 2025

Read the NY Times article

  • The Times – My Jane Austen-themed weekend

Read The Times article

Read Country Life Magazine article – How to celebrate the 250th anniversary of Jane Austen

Read Time Out – The 15 Best Places to Visit in the UK

Founding City Partners