The Corner Shop: A Hub of Community Life – Mr Rafique’s Story
In the heart of Southampton, Rafique Stores Ltd stands as a testament to the vital role corner shops play in local communities. Owned by Mr Rafique, this family-run business has served as a cornerstone of the neighbourhood since 1991. What began as a small, humble corner shop is now a thriving enterprise that caters to a diverse customer base, from students to families and local residents.
A Passion for Service
When asked about why he started the shop, Mr Rafique said, “At that time, I just wanted to start my own business. I had a lot of experience in retail. I had worked in petrol stations before, and I thought, ‘Why not start something for myself?’ I saw the opportunity, and I took it.” He added, “When I started, we were doing things a little differently from the other shops. I think that’s why people liked us straight away. We focused on things like cleanliness, proper displays, and clear pricing—things that other shops weren’t doing. Even back then, we were ahead of the game with scanning tills.”
Adapting to Change
Over the years, the area around Rafique Stores has become even more diverse, and the range of products offered in the store has expanded to meet the changing needs of the community. Mr Rafique explained, “We’ve got a lot of European people now. There’s a big mix of products we sell. I mean, Southampton is a very diverse community anyway. There’s a little bit of everything here, and it’s great to see that in the shops and restaurants too.”
He also mentioned how the demand for products has evolved: “Even soft drinks… you don’t just have the normal things like Seven Up or Coca-Cola anymore. There’s so many different types now. It’s amazing how much the market has changed.”
The Family Business
Running a corner shop is no easy feat, and Mr Rafique and his family have worked tirelessly to keep the business running smoothly. “It’s hard work. I’m still doing it after all these years,” he shared. “We open every day, and my wife, my brother, and I all play a part in the business. I enjoy helping out by going to the wholesalers, picking up the goods, and making sure we get the best deals. It keeps me active.”
“We deal with so many suppliers. It’s not just about picking stock off the shelves. We have deliveries, we go to cash and carries, and sometimes we even get stock from up north. It’s a lot of work, but it’s all worth it,” he added.
A Cornerstone of the Community
The relationship Mr Rafique has built with his customers is one of the defining aspects of his business. “We’ve had customers who’ve been coming here for years, and now their kids are coming in. It’s a great feeling to see that,” he said. “Even when we closed for a few hours for a family wedding, the customers were upset. They went to the shop down the road and didn’t like it. They were complaining that the products weren’t the same. That shows how much they trust us and rely on the service we provide. People get used to seeing the same faces and know what to expect from us.”
Mr Rafique understands that running the shop means providing more than just goods. “It’s not just about taking the money from the till. You’ve got to be helpful. Some people can’t even speak English, but they still come in. We find ways to communicate and make them feel comfortable. It’s about service—helping people is what matters.”
Despite the challenges, including the sacrifices that come with being in retail—such as limited family time—Mr Rafique remains dedicated to his customers and his store. “It’s a living. It’s hard work. It never stops, but I do it because this business is part of who I am,” he said.
For Mr Rafique, his corner shop is more than just a place of business; it’s a hub that connects people from all walks of life, offering both convenience and a sense of community. “This shop is not just about selling products, it’s a service. And that’s always been our focus,” he said.
His story highlights the unique role corner shops play in neighborhoods, providing not just goods but also a sense of belonging and connection. As the business continues to thrive, Mr Rafique’s commitment to service remains unwavering.